Who Is Straightforward?

Who is www.straightforwardfirm.com ?

This video will explain the benefits of working with us as your Technology Advisor.

What does a technology leader do all day anyways.

You really want to know?

Meet Bob. Bob is a CTO.

So the CEO tells Bob that they’re opening 2 new office locations in 2 months, so Bob needs to “Get them Running” in 8 weeks. And of course, Bob is already drowning in a sea of other projects. He’s already got to project manage all the

  • IT infrastructure,
  • software applications (including patches and updates),
  • networks,
  • disaster recovery, servers,
  • PCs,
  • security,
  • mobility,
  • remote workers
  • as well as working through the various contracts …

Now he’s got to duplicate all this around two new locations. FAST. Oh yeah. The boss says he wants Bob to start looking at “cloud” solutions because he read something interesting about Cloud on LinkedIn. Bob finds out his current vendor doesn’t provide service in one of the new locations. He doesn’t know who operates in Dallas, so Bob researches it for a 2 weeks and finds 7 potential vendors. He already knows the carrier sales reps will make promises they can’t keep, because they have targets to meet.

One Sales rep tells Bob that his company can have them up and running in a week if he signs the contract that day, and another him 2 months, and then everything in between. Who does Bob believe? And the pricing? All over the place for really no apparent reason. And now, what about Cloud? The process starts all over again, Bob is no cloud expert so he’s flying completely blind here.

Then Bob talked to a supplier-agnostic trusted technology advisor. They’re a third party neutral company that operates as a telecom and cloud solutions AGENCY…like a consultant and a broker combined. But they’re MUCH better than that. They know which suppliers can fit the needs of Bob’s industry, his locations, and his company’s unique systems and strategies. Better yet, instead of sitting on the OTHER side of the table during strategy discussions, this cloud and telecom technology advisor sits ON THE SAME SIDE OF THE TABLE as Bob, as a true partnership.

The advisor doesn’t have sales targets to hit with suppliers because of their affiliation with a technology services distributor. They can choose from dozens or even hundreds of suppliers, with no obligation or incentive to choose one, meaning Bob gets the best solution for his company, not for the sales person’s. In short, the advisor cares less about selling Bob something and more about helping Bob find the right solution.

When there’s a problem, Bob calls his new vendor-neutral technology partner, not a customer service representative. Escalations get prioritized for Bob. Since the technology advisor is a business, not a job-hopping sales rep, they’re investing in Bob and his company for decades. And Bob literally has one phone to call when problems arise.

Total accountability, before, during and after implementation. But that’s not even the best part. You see, whatever supplier and solution that Bob and his technology advisor decide on, his “advisor” will negotiate rates with the supplier that are the same or better than Bob would get by going direct.

Get this: Bob doesn’t have to pay the advisor ANYTHING for doing all of this work. Zero. The advisor partner gets paid by the supplier, as if they would pay one of their own sales reps. Well, better actually.

So Bob gets all of the

  • service,
  • strategy,
  • accountability,
  • trust, and
  • optimal solutions at

And because the advisor is invested in a long term relationship with Bob, something that their own business success depends on, this means they’re more accountable to Bob.

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