Hundreds of supplier relationships. One streamlined point of contact
CHOOSE YOUR PATH
What do you need help with?
Complex choices get easier when you start with the outcome. I help make sense of the options, connect the right people and partners, and turn possibilities into a practical path forward.
Business Technology
Advisory and orchestration for connectivity, cloud, cybersecurity, communications, CRM, AI, infrastructure, and technology suppliers.
Business, Group & Premium Travel
Planning and coordination for business and executive travel, groups, conferences, cruises, premium leisure, and destination experiences.
SELECTED EXPERIENCE
Experience with complicated decisions and moving parts.
My work has ranged from public-sector technology modernization and supplier evaluation to business systems, communications, procurement, and travel planning.
Helping organizations evaluate connectivity, communications, cloud, cybersecurity, infrastructure, and business applications around the outcomes they actually need—not simply the products being sold.
Public sector • Business technology • Multi-supplier environments
Turning complex requirements and crowded supplier markets into practical comparisons, qualified partner options, and decisions stakeholders can actually move forward with.
Requirements • Supplier research • Partner matchmaking
Applying the same research and comparison discipline to travel—matching destinations, suppliers, itineraries, accommodations, and experiences to the people, purpose, preferences, and budget behind the trip.
Business • Executive • Groups • Conferences • Cruises • Premium Leisure
Want to see how I approach a complex decision?
FEATURED INSIGHTS
Ideas for making complicated decisions a little more straightforward.
Practical perspectives from the areas I work in—Business Technology and Travel—drawn from research, experience, and real questions people are trying to solve.
What Technology Orchestration Actually Means
Technology decisions rarely involve just one product or supplier. Here’s how orchestration brings the people, platforms, requirements, and tradeoffs together around the outcome.
Planning Travel When the Destination Is Only Part of the Decision
The best trip is not always about finding the “best” destination. People, purpose, timing, budget, logistics, and experience all change what the right choice looks like.
Technology or Travel?
Business Technology
Business, Group & Premium Travel
Planning a business trip, group, conference, cruise, or vacation? Start with the people and purpose behind the trip and I’ll help research the possibilities.
Get in Touch with Me
You can contact me via one of the following options.
Jared Petersen
Straightforward LLC
5625 Xerxes Avenue North
Minneapolis, Mn 55430
Phone: 612-460-1752
Email: info@sfwd.co